Pricing Rules

Pricing Rules let you set an item's price on one marketplace and have Nifty calculate its price on every other marketplace automatically. Because each marketplace charges different fees, the right price isn't the same everywhere — your rules work it out so your take-home stays consistent.

Where to find it

Set your primary marketplace from Settings → Marketplaces using Set as primary, then configure your rules in Settings → Pricing Rules.

How it works

You choose a primary marketplace — the one you set prices on directly. Every other marketplace's price is calculated from the primary using the rule you set for it. If you don't set a rule, Nifty uses a fee-based default that adjusts for that marketplace's selling fees.

Your rules apply wherever you set a price:

• Add/edit item — set the primary marketplace price; Nifty fills in every other marketplace.

• Crosslist — a new listing's price is calculated from the primary through your rules.

• Bulk update price — selected items are repriced according to your rules.

Setting up your rules

For each marketplace other than your primary, choose how its price compares:

• Match the primary's price, or increase / decrease it by a percentage or dollar amount.

• Optionally set a price ending (for example, always end in .99).

Each rule is an adjustment from your primary price, sized to cover the expected difference in what you take home on that marketplace. For most sellers that difference is just the marketplace's fees, which the fee-based defaults already cover — so you won't need to change anything. Your own setup can shift it, though: boosting your listings or offering free shipping on one marketplace changes the right adjustment. Use a percentage for proportional differences like fees, and a dollar amount for fixed ones like shipping.

The price ending is just personal preference.

Changing your primary marketplace resets your rules to the fee-based defaults, so you may want to revisit them afterward.

Automatic warnings

The Price inconsistency warning flags listings whose price has drifted from your rule. It never changes a price on its own.

For each item, Nifty applies your rules to the primary's price to get the expected price for each marketplace, then compares it to the actual price. If a marketplace differs by more than ~10%, the item is flagged with a suggested price (for example, Mercari $40.00 → $44.99).

Flagged items appear under the Issues filter in the Inventory Manager. To correct them, select the row and use Update price. You can turn the warning on or off in Settings → Warnings.

Best practices

Each marketplace charges different selling fees, so the same listed price returns a different amount to the seller. Sellers keep roughly 80% of a sale on a high-fee marketplace like Poshmark, and roughly 96% on a low-fee marketplace like Depop. To take home the same amount, the listed price has to differ — to net $40, you'd list around $50 on Poshmark and around $41 on Depop. The fee-based defaults calculate this for you.

This is what drives sell-through. Sell-through rate is the share of listings that sell in a given period, and price is a primary factor: a listing priced above comparable sold items is less likely to sell. Because low-fee marketplaces return more of each sale, you can list lower there and still take home the same amount, so a more competitive price costs you nothing. Price matters most at the point of listing, since a listing gets its highest visibility when first posted; lowering the price later is less effective.

For this reason, avoid setting every marketplace to match. Matching applies your primary's price unchanged, which on a low-fee marketplace leaves the item priced above competing sellers without increasing your take-home. Start from the fee-based defaults, and override a marketplace only when you have a specific reason to.