# Insights & Reports

Analyze your business through interactive charts and downloadable reports. Both tabs pull from the same data — your **Orders** and **Expenses**.

### Where to find it

Go to [**Insights**](https://app.nifty.ai/analytics?tab=insights) or [**Profit & Loss**](https://app.nifty.ai/analytics?tab=reports) (in **Analytics**).

### Insights

**Insights** shows your business at a glance:

* **Key metrics** — Units listed, units sold, and sell-through rate with period-over-period comparisons
* **Revenue vs. Profit** — How revenue and profit change over time
* **Totals by marketplace** — Profit, fees, and cost of goods broken down by platform
* **Averages by marketplace** — Compare sale price, profit, and days listed across platforms
* **Top selling brands** — Your best-performing brands by units sold
* **Top selling categories** — Visual breakdown of what's selling

<figure><img src="/files/BT16EXTi32sJtk23Sxnk" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**Important:** **Pending Data** and **Cancelled** orders are excluded from **Insights**. Refresh pending orders in **Orders** to include them in your reports.
{% endhint %}

### How metrics are calculated

#### Key metrics

| Metric            | How it's calculated                   |
| ----------------- | ------------------------------------- |
| Units Listed      | Total items listed during the period. |
| Units Sold        | Total items sold during the period.   |
| Sell Through Rate | Units sold divided by units listed.   |

{% hint style="info" %}
**Period comparisons:** Each metric shows a comparison against the previous period. The previous period is a rolling window of the same length immediately before your selected range — it is **not** calendar-aligned. For example, if you select April 1–22 (22 days), the previous period is March 10–31 (22 days).
{% endhint %}

#### Revenue vs. Profit

| Metric        | How it's calculated                                          |
| ------------- | ------------------------------------------------------------ |
| Total Revenue | Sum of total price (including shipping) minus refunds.       |
| Total Profit  | Revenue minus all costs: fees, COGS, shipping, and expenses. |

#### Totals by marketplace

| Metric | How it's calculated                                                  |
| ------ | -------------------------------------------------------------------- |
| Profit | Total profit per marketplace.                                        |
| Fees   | Platform fee + transaction fee. Excludes shipping and promoted fees. |
| COGS   | Cost of goods sold per marketplace.                                  |

#### Averages by marketplace

| Metric      | How it's calculated                                                                   |
| ----------- | ------------------------------------------------------------------------------------- |
| Sale Price  | Average item price (excludes shipping). Matches the sale price column in CSV exports. |
| Profit      | Average profit per item, after marketplace fees and COGS.                             |
| Days Listed | Average days between listing and sale. Only includes items with known listing dates.  |

### Profit & Loss

**Profit & Loss** lets you generate downloadable reports. Click **Export** to create:

| Report                  | What it includes                          |
| ----------------------- | ----------------------------------------- |
| Profit & Loss Statement | Revenue, expenses, and net profit         |
| Orders Report           | All sales with associated costs           |
| Expenses Report         | Itemized expenses by category             |
| Active Inventory        | Currently listed items with SKUs and COGS |

Each report exports as CSV for use in spreadsheets or for your accountant.

<figure><img src="/files/DYsE4Z9RJiIizaPDBG2M" alt=""><figcaption></figcaption></figure>

#### Tax season

These reports are designed to give tax professionals what they need. The Profit & Loss statement follows standard accounting formats, and the detailed breakdowns make it easy to answer follow-up questions.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.nifty.ai/analytics/insights-and-reports.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.