Key metrics — Units listed, units sold, and sell-through rate with period-over-period comparisons
Revenue vs. Profit — How revenue and profit change over time
Totals by marketplace — Profit, fees, and cost of goods broken down by platform
Averages by marketplace — Compare sale price, profit, and days listed across platforms
Top selling brands — Your best-performing brands by units sold
Top selling categories — Visual breakdown of what's selling
Important:Pending Data and Cancelled orders are excluded from Insights. Refresh pending orders in Orders to include them in your reports.
How metrics are calculated
Key metrics
Metric
How it's calculated
Units Listed
Total items created or imported during the period
Units Sold
Total items sold during the period.
Sell Through Rate
Units sold divided by units listed.
Period comparisons: Each metric shows a comparison against the previous period. The previous period is a rolling window of the same length immediately before your selected range — it is not calendar-aligned. For example, if you select April 1–22 (22 days), the previous period is March 10–31 (22 days).
Revenue vs. Profit
Metric
How it's calculated
Total Revenue
Sum of total price (including shipping) minus refunds.
Total Profit
Revenue minus all costs: fees, COGS, shipping, and expenses.
Totals by marketplace
Metric
How it's calculated
Profit
Total profit per marketplace.
Fees
Platform fee + transaction fee. Excludes shipping and promoted fees.
COGS
Cost of goods sold per marketplace.
Averages by marketplace
Metric
How it's calculated
Sale Price
Average item price (excludes shipping). Matches the sale price column in CSV exports.
Profit
Average profit per item, after marketplace fees and COGS.
Days Listed
Average days between listing and sale. Only includes items with known listing dates.
Profit & Loss
Profit & Loss lets you generate downloadable reports. Click Export to create:
Report
What it includes
Profit & Loss Statement
Revenue, expenses, and net profit
Orders Report
All sales with associated costs
Expenses Report
Itemized expenses by category
Active Inventory
Currently listed items with SKUs and COGS
Each report exports as CSV for use in spreadsheets or for your accountant.
Tax season
These reports are designed to give tax professionals what they need. The Profit & Loss statement follows standard accounting formats, and the detailed breakdowns make it easy to answer follow-up questions.
