Insights & Reports
Analyze your business through interactive charts and downloadable reports. Both tabs pull from the same data — your Orders and Expenses.
Where to find it
Go to Insights or Profit & Loss (in Analytics).
Insights
Insights shows your business at a glance:
Key metrics — Sales count, average order profit, average sale price
Revenue analysis — How revenue and profit change over time
Marketplace breakdown — Performance across different platforms
Top performers — Best-selling brands and categories
Price analysis — Average sale prices by marketplace

Important: Pending Data sales are excluded from Insights. Refresh them in Orders to include them in your reports.
Profit & Loss
Profit & Loss lets you generate downloadable reports. Click Export to create:
Profit & Loss Statement
Revenue, expenses, and net profit
Orders Report
All sales with associated costs
Expenses Report
Itemized expenses by category
Each report exports as CSV for use in spreadsheets or for your accountant.

Tax season
These reports are designed to give tax professionals what they need. The Profit & Loss statement follows standard accounting formats, and the detailed breakdowns make it easy to answer follow-up questions.
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