Insights & Reports

Analyze your business through interactive charts and downloadable reports. Both tabs pull from the same data — your Orders and Expenses.

Where to find it

Go to Insights or Profit & Loss (in Analytics).

Insights

Insights shows your business at a glance:

• Key metrics — Units listed, units sold, and sell-through rate with period-over-period comparisons

• Revenue vs. Profit — How revenue and profit change over time

• Totals by marketplace — Profit, fees, and cost of goods broken down by platform

• Averages by marketplace — Compare sale price, profit, and days listed across platforms

• Top selling brands — Your best-performing brands by units sold

• Top selling categories — Visual breakdown of what's selling

Important: Pending Data and Cancelled orders are excluded from Insights. Refresh pending orders in Orders to include them in your reports.

How metrics are calculated

Key metrics

Metric	How it's calculated
Units Listed	Total items listed during the period.
Units Sold	Total items sold during the period.
Sell Through Rate	Units sold divided by units listed.

Revenue vs. Profit

Metric	How it's calculated
Total Revenue	Sum of total price (including shipping) minus refunds.
Total Profit	Revenue minus all costs: fees, COGS, shipping, and expenses.

Totals by marketplace

Metric	How it's calculated
Profit	Total profit per marketplace.
Fees	Platform fee + transaction fee. Excludes shipping and promoted fees.
COGS	Cost of goods sold per marketplace.

Averages by marketplace

Metric	How it's calculated
Sale Price	Average item price (excludes shipping). Matches the sale price column in CSV exports.
Profit	Average profit per item, after marketplace fees and COGS.
Days Listed	Average days between listing and sale. Only includes items with known listing dates.

Profit & Loss

Profit & Loss lets you generate downloadable reports. Click Export to create:

Report	What it includes
Profit & Loss Statement	Revenue, expenses, and net profit
Orders Report	All sales with associated costs
Expenses Report	Itemized expenses by category
Active Inventory	Currently listed items with SKUs and COGS

Each report exports as CSV for use in spreadsheets or for your accountant.

Tax season

These reports are designed to give tax professionals what they need. The Profit & Loss statement follows standard accounting formats, and the detailed breakdowns make it easy to answer follow-up questions.