# Analytics

Nifty's **Analytics** helps you understand your reselling business — what's selling, what it costs, and what you're actually making.

### Where to find it

Go to [**Analytics**](https://app.nifty.ai/analytics) in the left sidebar (computer) or bottom navigation bar (mobile).

<figure><img src="/files/UfwrZW5seqCdCOIN4SC1" alt=""><figcaption></figcaption></figure>

### What's included

| Tab               | What it does                                                             |
| ----------------- | ------------------------------------------------------------------------ |
| **Orders**        | All your sales across connected marketplaces, with automatic fee parsing |
| **Expenses**      | Business expenses and mileage tracking                                   |
| **Insights**      | Charts and visualizations of your business performance                   |
| **Profit & Loss** | Downloadable reports for accounting and taxes                            |

### How it works

When you make a sale on a connected marketplace, Nifty:

1. Detects the sale (within 15 minutes) and marks the listing as **Sold** in your [**Inventory Manager**](/inventory-management/inventory-manager.md)
2. Auto‑delists the other listings (if [**Auto‑Delisting**](/auto-delisting/auto-delisting.md) is enabled)
3. Imports the sale into your [**Orders**](/analytics/orders.md) table with fees parsed automatically
4. Includes it in your [**Insights**](/analytics/insights-and-reports.md#insights) charts and [**Profit & Loss**](/analytics/insights-and-reports.md#profit-and-loss) reports

Add your expenses in the [**Expenses**](/analytics/expenses.md) tab, and Nifty combines everything to calculate your actual profit.

{% hint style="info" %}
**Note:** If the item isn't in your **Inventory Manager**, its sale won't appear in **Orders** automatically. You can still bring it in by clicking **Import** at the top of the **Orders** tab.
{% endhint %}

### What Analytics tracks

* Sales on **Poshmark**, **eBay**, **Mercari**, **Depop**, **Etsy**, and **Whatnot**
* Marketplace fees, shipping fees, promoted listing fees
* Business expenses and mileage
* SKU, listed date, and **Cost of goods** (pulled from your listings)

### What Analytics doesn't track

* **Offline sales** — In-person sales, markets, cash transactions
* **Unconnected platforms** — Facebook Marketplace, Shopify, and other unsupported marketplaces

For sales Nifty can't detect, we recommend tracking them in a separate spreadsheet.

### Plans that include Analytics

| Plan                        | Includes Analytics |
| --------------------------- | ------------------ |
| **Poshmark Automation**     | ❌ Not included     |
| **eBay Automation**         | ❌ Not included     |
| **Full Automation**         | ❌ Not included     |
| **Crosslisting Plus / Pro** | ✅ Included         |
| **Bundle Plus / Pro**       | ✅ Included         |


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